It's not even November. But everybody is talking about Christmas already. How are you dealing with this? For me personally Christmas doesn't start before the first Sunday in Advent. OK, if I need an Advent calendar I should go for it a few days in advance. And if I want some of these special Christmas cookies on that Sunday, I should get them the day before, too.
Selling Rocking Horses for Christmas also starts in October and so does designing invitation cards or similar for events at this time of the year.